Working closely with the Sales & Marketing Director and cross-functional teams, you’ll play a key role in delivering compelling campaigns, enhancing customer experience, and positioning projects for sales success.
Key Responsibilities
This is a full-time permanent role which has been newly created due to growth and acquisition. You will be based from Sydney CBD with travel to project sites when required.
- Develop integrated marketing strategies and annual plans for residential land projects.
- Manage project budgets, timelines, forecasts and key performance targets.
- Conduct market research, competitor analysis and buyer profiling to inform positioning
- Oversee brand development and creation of all marketing and sales collateral
- Manage external creative partners to deliver high-quality digital and print content.
- Execute digital marketing campaigns and optimise websites, landing pages and customer journeys
- Monitor analytics, lead performance and continuously refine digital campaigns for conversion
- Lead marketing for staged land releases, including messaging, pricing support and events
- Manage relationships with internal teams, agencies, vendors, council and community partners.
- Track performance metrics and provide regular reporting to the leadership team
About You
You are an experienced project marketer with:
- 5+ years in property or project marketing
- Demonstrated experience delivering marketing for land estates or masterplanned communities essential
- Strong digital marketing expertise and ability to interpret analytics
- Excellent stakeholder, project management and communication skills
- Creative capability with high attention to detail
- Experience managing budgets and agencies
- Relevant tertiary qualifications in Marketing and experience with CRM/CMS platforms
- Own vehicle and driver’s licence for site visits
Why Join?
- Work on significant, high-profile residential land projects
- A collaborative business with strong values across integrity, innovation, customer focus and sustainability
- Opportunity to shape brand direction and deliver meaningful community outcomes
- Privately owned business with direct access to key decision makers
How to Apply
Please apply via SEEK with your CV or send your email directly to Stella at stella@capstonerecruitment.com.au
We are interviewing immediately with an immediate or January start available for the successful candidate
